Pulling vs Pushing – what’s drives you?
🔥 IT TOOK THEM 50+ YEARS TO FIGURE OUT WHAT I’M ABOUT TO SHARE WITH YOU 🔥
I just spent 69 minutes watching Alex Hormozi and Tony Robbins break down something that hit me right between the eyes.
And if you’re reading this, you need to hear it too.
Here’s the reality:
Most of us got into this business because we wanted to help people.
Protect families.
Restore hope to folks who thought retirement was impossible.
But somewhere along the way, it started feeling like duty instead of joy.
Like pushing a boulder uphill instead of doing what we were called to do.
Tony Robbins nailed it when he said this:
“Growth is essential to feeling alive. Problems aren’t your enemy — they’re the catalyst.”
Think about that.
You’re not tired because the work is hard.
You’re tired because you’ve stopped growing.
And when you stop growing, you plateau.
Not just in business.
In life.
As a husband.
As a father.
As a leader.
Here’s what Alex and Tony broke down:
There are two types of motivation:
- Push motivation — obligation, willpower, grinding because you have to.
- Pull motivation — service, purpose, contribution beyond yourself.
One burns you out.
The other lights you up.
The difference?
Push motivation is about you.
Pull motivation is about them.
And when you shift from “I have to close this case” to “I get to protect this family,” everything changes.
But here’s where it gets real:
Tony shared something called The Astronaut Problem.
Astronauts spend their entire lives training for one mission.
They achieve the ultimate goal.
Then they come back to Earth and ask, “Now what?”
Sound familiar?
Maybe you hit your production goals.
Built a solid book of business.
Got the recognition.
But you still feel… empty.
That’s because achievement and fulfillment are not the same thing.
You can have all the success in the world and still feel hollow inside.
The fix?
Find your moonshot for contribution.
Something so big, so meaningful, that it reignites the fire.
For Tony, it was feeding a billion people.
For Alex, it was helping 100,000 young men provide for their families.
What’s yours?
Here’s what I know after 25+ years in this business:
You didn’t get into annuities for the commissions.
You got in because someone — maybe a mentor, maybe a client — trusted you to protect what they couldn’t afford to lose.
And that trust changed everything.
That’s pull motivation.
That’s purpose.
That’s why you do what you do.
But if you’ve been grinding so hard that you forgot why you started, it’s time to reconnect.
Not just for your clients.
For your family.
For yourself.
Tony said something else that stopped me cold:
“Suffering is optional. Pain is unavoidable, but suffering is a choice.”
You’re going to face setbacks.
Market downturns.
DOL regulations.
Clients who don’t get it.
That’s the pain.
But the suffering?
That’s the story you tell yourself about it.
The narrative that says, “This is too hard. I’m not enough. I’ll never break through.”
Change the story, change your life.
So here’s my challenge to you:
Stop treating this like a job.
Start treating it like a calling.
Find your moonshot.
The thing that makes you come alive.
Maybe it’s helping 100 families retire with dignity.
Maybe it’s building a legacy practice your kids can take over.
Maybe it’s becoming the go-to expert in your market so no one ever loses money they can’t afford to lose.
Whatever it is, do it with everything you’ve got.
Because the world doesn’t need more salespeople.
It needs more servants.
More leaders.
More protectors.
And that’s exactly who you are.
People who build wealth play defense.
People who build legacies play for others.
You’re worth it.
Now go make it happen.
Drop a 💪 in the comments if you’re ready to stop pushing and start pulling.
P.S. — If you haven’t watched this Alex Hormozi / Tony Robbins conversation yet, stop what you’re doing and go watch it. Link in the comments. It might just change your life.